RedStart is a charity for primary-school children which delivers financial education through progressive learning. The aim of the charity is to provide financial education to transform the life chances of young people across the country. They do this in partnership with major financial institutions, local businesses and over 600 volunteers in five key locations across the UK. Sarah Marks, CEO of RedStart stressed the need for it to be colourful, energetic and fun so that it grabbed the children straightaway and ignited an interest and enthusiasm for the programme. Here is the final 1 minute animation!
‘Getting a headstart’ means starting early. Through seven years of primary school, they foster and track pupils’ development, running programmes and providing resources for teachers and parents. They teach children progressively, building on their previous years’ knowledge.
Early discussions centred around the idea of a video discussing the plans, schedule of the workshops, resources and quizzes. However it was felt that this was too detailed and unnecessary and would take too long in order to meet their deadline of 8 weeks time. Therefore we suggested a simple 1 minute animation that focused on the metaphor of the charity giving the children a ‘superpower’ in financial education/control. This animation would be shown in the assembly hall when the children were first introduced to the long term project.
Animation still from RedStart project.
Sarah Marks, CEO of RedStart stressed the need for it to be colourful, energetic and fun so that it grabbed the children straightaway and ignited an interest and enthusiasm for the programme.
We wasted no time at all in getting early art work sent over for the RedStart team to approve. Scripting was written and finalised in three days and the total project took 9 weeks in total- 1 week outside of our goal!
To see the final animation, go to https://helpfilm.org/previous-work